In my final year of the graphics program at FHSU we were assigned the task of developing our own brands. The project requirements included a name based on our own, wether it was first, middle, last, or a nickname. I chose my middle name, Melvin, as it is a family name and I wanted my brand to have that connection. We were also assigned to create brand marks, stationary, and conceptual products. The following content includes the conceptual planning, development, and execution of that assignment.