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Continued Brand Development
Project type
Brand Identity
Date
Spring 2022-Present
Location
Everywhere
MELVIN has come a long way since the initial assignment. I now create personal art and design solely under the MELVIN brand and the look is ever evolving. I've shedded the original color scheme. I recognize it may be a hot take but I do believe a brand can continue to put out cohesive works without maintaining a defined color palette. The original type logo has gone box-less and has become the primary logo; separating it from the M logo mark for the most part. I've adopted a more raw/deconstructive aesthetic. However, the original shape and design remains familiar.




















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